Don't Blow It: Mastering TV Interviews
If you had
Or one opportunity
To seize everything you ever wanted
In one moment
Would you capture
Or just let it slip?
Almost everyone gets super nervous before getting mic’d up and ready for a television segment. We get it, the spotlight isn’t for everybody darling. You step onto the set, a camera guy starts rigging you up with a microphone and all of a sudden their counting down: 3, 2, 1... you’re on.
The lights are hot, your mouth is drier than a glass of Bordeaux and you forget your own name let alone what your business is. Then you start asking yourself: do I look at the camera? Do I look at the host? What do I do with my hands? You’ll blink and they’ll be onto commercial break. There goes your moment.
OK. We're fear mongering a bit. It’s really not that bad. Especially if team Publicity Room is behind the cameras smiling with our invisible pompoms raised in the air rooting for you. But it is important that you show up, know exactly what you want to say and look good doing it. We can only smile so hard at you.
We have a handy list of TV interview tips we send to all our clients. We're feeling generous, so thought we'd share a few of our super top secret TV tips with you too:
Avoid caffeine. We know early morning’s are tough without that little kick, but we promise you’ll want to avoid the extra jitters. Your adrenaline will do the job.
Practice your message. What exactly do you want people to know about your business? Write it down, say it out loud to the mirror, on the drive to the TV station, and in the green room before you go on. If you freeze up, your brain will go into autopilot and do the work for you.
Review the call time and address. Know where you need to be and when and the parking situation. Give yourself plenty of time to get there.
Breathe, slow down and speak clearly.
Don’t read the teleprompter. That's for the news anchor! Don't even read it in your head, people can see your eyes moving. And that's just creepy.
Wear something a mic battery can hook onto. Pants or skirts are usually best for this. If you're wearing a dress they might have to hook the mic pack onto your bra or underwear underneath your clothes... and that can get awkward.
An extra splash of makeup will help battle TV lights, which can leave you looking very washed out.
Keep your eyes on the host and avoid staring into the camera (or the viewer’s soul).
Turn your cellphone off or on silent. The last thing you want is your phone to start ringing while on-air.
Ready for your close-up? Holla at us>