What if hundreds of thousands of people knew about your brand?
Media Outreach Package
$3,500 + GST | Timeline: 6-8 weeks
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Landing media coverage is an opportunity to share your brand with hundreds of thousands of people, create credibility around your business, boost your SEO and positioning in a market and generate leads. A single ad on a TV network, or in a print or online publication can cost between $4k to $100k and beyond. We're able to secure you editorial coverage at a fraction of the cost, with way bigger, brag-worthy results. We take a personal approach to garnering coverage and have an extensive Canadian media network online, in television, print, and radio who trust us to bring them interesting and relevant stories on your behalf. Our customized approach to media has resulted in hundreds of placements. You can see a few of them here!>
This package includes:
Brief Communications Audit with recommendations on maximizing media results
Development of story angles and key messaging
Creation of a press release (if needed) and online media kit
Targeted pitching to media outlets who speak to your customer
Average of 5-6 media placements for local campaigns and 6-10 for national*
Liaising between media and your brand to coordinate interviews and media placements
Media training if needed for spokespeople
A Publicity Room team member onsite for media interviews when possible. We'll coach you through the process, ensure all goes smoothly so you can focus on providing a great interview, and we'll capture behind-the-scenes footage for you to share with your fans.
*Please note media coverage is never guaranteed, but we have a great track record and have secured as many as 25 media placements for a single campaign.