We can do this. Together.
Monthly PR Retainer
$3,000/month + GST | Minimum 6 month commitment
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The full meal deal. Super-sized. This is one of our most popular service options for small to medium-sized businesses who need to tap into our PR expertise for ongoing projects, launches, campaigns, events and media opportunities.
Month 1: Building the Foundation
We fully immerse ourselves in your brand to understand your company as well as the other players in your market. This paves the way for the creative strategies we’ll employ in the coming months.
- Kick-off Meeting to understand your business, and set goals for our collaboration.
- Competitor Analysis. We research your competitors and identify key opportunities for you to differentiate your brand from theirs.
- Communications Audit of your website, social media platforms and all marketing materials with recommendations for improvements and copywriting support where needed.
Month 2: PR Planning
Based on our research in month one, we identify the key PR opportunities for your brand and create a detailed action plan of how we will execute them with your team over the next few months.
- A Strategy Meeting where we present our findings to you, and three recommended PR strategies.
- Selection of three key strategies with you which could include any combination of the following: media outreach, influencer collaborations, an event, and/or a partnership with another brand.
- A Roadmap detailing how we'll execute these strategies over the next three months.
Months 3 - 5: Let's Do It!
This is where the magic starts. We get to work executing our PR Strategies month by month, which could include pitching media about your brand, coordinating an influencer collaboration, planning an event, or creating a unique partnership with another brand or charity.
- PR Strategies #1, #2, and #3 are executed by our team.
- Regular updates via email, phone or in-person with your PR Account Lead on progress.
- Ongoing Consulting support
Month 6: Evaluating and Looking Ahead
We evaluate all of the progress made from our first five months of working together and craft a plan for carrying the momentum forward.
- Wrapping Up. Our team will wrap-up any remaining aspects of our PR projects from the previous three months.
- PR Summary. We'll compile the results of each PR Strategy, and provide recommendations for the future. This summary could include media clippings, changes in website traffic, sales, brand awareness and social media engagement, so you can make informed decisions on your PR and marketing tactics moving forward.
*Option to renew contract after 6 months