Not every pitch requires a press release, but when needed, it’s a very useful tool to make it as easy as possible for a reporter to cover your story.

You should create a press release when your brand is:
  - Opening a new store or launching a new product or service
  - Hosting a unique public event
  - Launching a campaign with community impact
  - Fundraising or partnering with a charity
  - Responding to a positive or negative situation
  - Sharing positive or negative news about the business

Our Press Release Template Package includes:
1. Tips on key traits of a results-worthy press release
2. An example press release (with names removed) we created for a real-life client of ours that resulted in more than 25 major media placements including Canadian heavy-hitters, The Globe & Mail, FASHION Magazine and FLARE Magazine.

The Nitty Gritty
Once you've purchased, you'll receive the Press Release Template Package directly in your inbox in a matter of minutes. Just download the PDF, highlight the text you want and copy and paste into a document. Then, customize with your brand story and voice and send to a journalist! We can't wait to see you in the spotlight.